Thursday, February 23, 2017

IKEA Supersizes Burbank Location with North America's Largest

After including IKEA Burbank at Burbank Town Center as one of the retailers we worked with and followed for five years, Hunter Communications was really interested to see the GRAND opening IKEA had for the supersized location just a mile down the road that replaced their old store. Over 1000 customers were there waiting in line for the opening of this, North America's largest IKEA store.

Hunter Communications Original News Source:
Los Angeles Times

Link to Article:
Grand Opening of the Nation's Largest IKEA Draws More than 1000 Shoppers

Excerpt: "Armed with inflatable vinyl thunder sticks, dozens of yellow-shirted IKEA employees greeted more than 1,000 shoppers Wednesday morning to the Swedish retailer's new store in Burbank, the largest IKEA in the United States.
The thudding sound from the noisemakers echoed for more than 15 minutes as a seemingly never-ending stream of people entered the 456,000-square-foot facility located at 805 S. San Fernando Blvd. ...
Before the store's opening, Burbank Mayor Jess Talamantes and IKEA store manager Jeff O'Shaughnessy sawed a log in half, which, in Swedish tradition, is meant to bring good luck.
At around 9 a.m., the sliding double doors opened, and hundreds of people rode an escalator to the store's 77,500-square-foot showroom.
Granada Hills resident Patricia Dungo, 33, was at the store with her husband and children looking for new storage containers for their newborn.
'It's more spacious, bigger and a lot more walking for us,' she said.
Though in addition to a bigger showroom there is a 600-seat restaurant at the new store, Dungo said she is most excited about the underground parking and additional loading zones.
'It's much better than the old one, where you had to walk across a street,' she said.
Near the sofas was Sherman Oaks resident Mohammad Khalil Beik, who was with his wife perusing the various sections of the showroom.
Khalil Beik, 41, said they had bought new furniture at the old IKEA before it closed on Saturday, but they wanted to stop by the new store to see what changes were made.
'The old store was good, but a little tight,' he said. 'But here, I feel like I can breathe better and be more relaxed. You have space to go around, and you're not bothering other people.'"

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