tag:blogger.com,1999:blog-25552727416924580312024-02-23T18:02:52.984-08:00Hunter Communications BlogNews, comment and perspective on our work and the marketing industry.Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.comBlogger605125tag:blogger.com,1999:blog-2555272741692458031.post-34764665504828780992017-08-10T09:50:00.003-07:002017-08-10T09:52:12.869-07:00The Fascinating Origins of LA's Original Self-Made Celebrity, Angelyne<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzB_bdmlAhx8TNZka_KrgIz11jeRCUe3MlGP6NRytHTnYnLo_89-0hjY862l40Jki5WurLiQPkNomY7Rhps7IDoKxZWJOybWExDwaZpJW_oZOqCaItndVyEvjwswEcnA0xEiLPdMcuLuE/s1600/angelyne.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="500" data-original-width="780" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzB_bdmlAhx8TNZka_KrgIz11jeRCUe3MlGP6NRytHTnYnLo_89-0hjY862l40Jki5WurLiQPkNomY7Rhps7IDoKxZWJOybWExDwaZpJW_oZOqCaItndVyEvjwswEcnA0xEiLPdMcuLuE/s320/angelyne.jpg" width="320" /></a></div>
For three decades, Los Angeles has been the home territory of the enigmatic celebrity-for-the-sake-of-celebrity, the blonde, self-proclaimed bombshell Angelyne. Known at first for her promotional billboards and for gallivanting around town in her huge teased blonde bouffant and Barbie pink Corvette, she gained a few cameos in movies and televisions. But mainly, she's been famous for being an icon and image of a Los Angeles where anything is possible and anyone can become a celebrity if they try hard enough.<br />
<br />
Now HOLLYWOOD REPORTER has taken the time to trace the humble Valley teen years of the would-be exotic creature, who is not happy with letting the world see the girl behind the curtain. The original article is exhaustive and thorough, and you should definitely click the link to read it in its entirety.<br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">HOLLYWOOD REPORTER</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://www.hollywoodreporter.com/features/angelyne-la-billboard-diva-30-years-1025678" target="_blank"><span style="font-size: large;">Angelyne's Real Identity is Finally Solved</span></a><br />
<br />
Excerpt: "Angelyne is one of the vanishingly few contemporary public figures whose background has remained shrouded in mystery, along with the conceptual artist Banksy, Bitcoin founder Satoshi Nakamoto and aircraft hijacker D.B. Cooper. The man, who claimed to work in an undefined role for the federal government, said he was a hobbyist genealogist, occasionally taking on paid assignments in the field as an amusing side gig. A few years earlier, he'd decided it'd be fun to set himself the challenge of cracking Angelyne's case. 'And I did,' he explained.<br />
<br />
Later,
at the 101 Coffee Shop in Hollywood, the genealogist — who looks like
Michael Kelly's contained political operative Doug Stamper from <i>House of Cards</i>
— unfurled an elaborate story of Angelyne's past, based on material he
contended he'd enterprisingly pulled and synthesized from a global
network of public databases. He laid down a folded printout of a row of
yearbook photos.<br />
'This one,' he said, pointing at a 1967 Monroe
Senior High School sophomore from the San Fernando Valley, third from
right, 'is Angelyne.' A schoolgirl with hooded eyes and long
center-parted locks, in a button-down white shirt and tie, stared out
across half a century. 'Also known as Renee Goldberg.'<br />
<br />
<i>he Hollywood Reporter</i> has since independently confirmed this
is Angelyne's real identity with public records and family members. Far
from the archetypal transplant-with-a-dream, as she has tacitly long
alluded, she's the locally raised daughter of Holocaust survivors, a Jew
who has found refuge in shiksa drag. It's a fascinating, only-in-L.A.
story of identity, history and a symbiotic yearning both to be forgotten
and to be famous.<br />
<br />
The yearbook photo was no smoking
gun. By her own cosmetic surgery confessions, Angelyne has had quite a
bit of work done — and if the genealogist was right, that high school
junior is now 66 years old.<br />
<br />
Copies of immigration, marriage and
death records pointed to a cloaked prehistory of Renee Tami Goldberg
(originally Ronia Tamar Goldberg), which seems to reveal the trauma
Angelyne had both emerged and escaped from. She was born in Poland on
Oct. 2, 1950, the daughter of Polish Jews who'd met in the Chmielnik
ghetto during World War II — they were among 500 to survive out of a
population of 13,000, the rest sent to death at Treblinka. According to
the documentation — obtained from the International Tracing Service,
established by the Red Cross as an archive of Nazi crimes — her parents,
Hendrik (aka Heniek or Henryk) Goldberg and Bronia (aka Bronis)
Zernicka, endured unimaginable horrors at a series of concentration
camps, first together at Skarzysko, where prisoners' main job was to
make munitions, and then apart at the 20th century's most infamous
hellscapes, including Buchenwald and Bergen-Belsen.<br />
<br />
Bronia later submitted paperwork to Yad Vashem indicating she'd lost
more than 40 relatives in the Holocaust, including her father, three
brothers and a sister. Shortly after liberation, she and Hendrik married
in the Foehrenwald displaced persons camp in Germany. They were
eventually repatriated to Poland, which remained hostile to Jews after
World War II. So after Goldberg's birth, the family immigrated to
Israel, remaining in an ultra-orthodox community of Hasidic Jews called
Bnei Brak, east of Tel Aviv, until 1959. (A younger sister, Annette, was
born in 1954.)<br />
They boarded a ship leaving Haifa for New York and
settled in L.A.'s Fairfax District. Her father worked as a tool-and-die
mechanic. Then, in 1965, her 44-year-old mother died of cancer.
Goldberg was 14.<br />
<br />
The next year Hendrik (now Henry) remarried
another Holocaust survivor, a seamstress divorcee named Deborah, and
Goldberg acquired a younger stepsister, Norma. She and her father moved
from the Westside to Panorama City, deep in the San Fernando Valley,
where she'd begin high school and Henry and Deborah would run a
strip-mall liquor store in nearby Van Nuys. She'd have a brief marriage
to the son of a Beverly Hills executive."
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-60717173599927732922017-07-06T09:31:00.000-07:002017-07-06T09:31:16.859-07:00Sepulveda Canyon Paves the Way to LA's Longest street and the Mighty 405 Freeway<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN4hyphenhyphenYnmgUoMHk0I_tILB-34Qy1qQ9JE9CYDsgd0t5brAhA3jUWgUvpwYCXuLOFPHrRLD-RdzJegBTkm4Ku55-aumL1QGPjRuwjHMibCDAosBYkDjK5xa3zLm_cAq2v7AXCf_1CmiWgZY/s1600/san_diego_freeway_1962.jpeg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1270" data-original-width="1600" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN4hyphenhyphenYnmgUoMHk0I_tILB-34Qy1qQ9JE9CYDsgd0t5brAhA3jUWgUvpwYCXuLOFPHrRLD-RdzJegBTkm4Ku55-aumL1QGPjRuwjHMibCDAosBYkDjK5xa3zLm_cAq2v7AXCf_1CmiWgZY/s320/san_diego_freeway_1962.jpeg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Sepulveda Pass in 1962, courtesy of the Dick Whittington Collection at USC</span></td></tr>
</tbody></table>
At 42.8 miles from end to end (and another frontage road section that unofficially adds a few more miles) Sepulveda Boulevard is a major thoroughfare in the Valley and the Westside and LA's longest street. It and the 405 San Diego Freeway both owe their construction and history to the visionaries (including familiar figures named Lankershim and Van Nuys) who paved a road through the Sepulveda Canyon in the 1930s.<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">KCET</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Link to Article:</span><br />
<span style="font-size: large;">How Sepulveda Canyon Became the 405</span><br />
<br />
Excerpt: "Eventually, booming development in the San Fernando Valley during the 1920s persuaded the city and county to rebuild the road for automobiles. Traffic was overwhelming the two established routes between the Valley and the Basin, Cahuenga Pass and San Fernando Road, both of which were out of the way for residents of faraway Van Nuys and <a href="http://www.kcet.org/updaily/socal_focus/history/la-as-subject/canoga-park-at-100-a-brief-history-of-the-birth-of-owensmouth.html">Owensmouth</a>. New Sepulveda Boulevard – a 50-mile highway stretching between San Fernando and Long Beach – would provide the Valley with a more direct link to the Basin and harbor beyond at San Pedro Bay.<br /><br />Construction lasted several years and culminated with the opening of a 650-foot tunnel beneath the summit at Mulholland Drive, an event the city celebrated with a grand Spanish-style fiesta. Despite the festivities, by the time traffic started flowing in September 1930, the new Sepulveda Canyon Road was already inadequate. Five years later the state spent $275,000 to pave it, and by the late 1950s traffic engineers had envisioned an audacious construction project that just might keep traffic flowing freely over Sepulveda Pass forever. <br /><br />The engineers’ plan? Tear Sepulveda Canyon apart and then rebuild it to allow a superhighway to pass through. Beginning in August 1960, earthmovers carved a gorge 1,800 feet wide and 260 feet deep through the mountains, accomplishing in two years what might take natural erosional forces two million. The bulldozers' total haul: 13 million cubic yards of slate, shale, and dirt. Workers then built massive retaining walls to keep the unnaturally steep slopes from slipping and reconfigured the area's natural drainage through a series of culverts. By 1962, an eight-lane concrete freeway with a maximum grade of 5½% sliced through the mountains. <br /><br />Though traffic did flow freely at first, the San Diego Freeway (originally signed as California 7 and later redesignated Intestate 405) eventually became one of the Southland’s most hated stretches of pavement. And so the work Lankershim and Van Nuys began in 1875 to improve an ancient trail continues to this day. Regional planners are now considering <a href="http://thesource.metro.net/2017/04/26/metro-releases-rfp-to-study-sepulveda-pass-transit-options/">a menu of options</a> – including an underground toll road, a subway, even <a href="http://www.latimes.com/local/lanow/la-me-monorail-405-freeway-20170613-htmlstory.html">a monorail</a> – to relieve congestion, and in 2015 Metro completed a five-year, $1.1 billion project to widen the canyon’s concrete river and its artificial gorge."Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-17173637148548670932017-05-15T09:08:00.000-07:002017-05-15T09:08:11.603-07:00Jacaranda Blossoms Are LA's Surest Sign of Spring<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYjnYi11GBZOHokGoIBva-2msVopiYb-DU0aC-lHsZhAI1l_HczEoW8lE3v8yO0x59sppoBFiwQdrs-T7JMrCKGgM3jx4YHdK4vyry-M-QXymisQN9yrj6Ijc6OnvWuRUl5bJLJggU2Zk/s1600/jacarandas_dtla.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYjnYi11GBZOHokGoIBva-2msVopiYb-DU0aC-lHsZhAI1l_HczEoW8lE3v8yO0x59sppoBFiwQdrs-T7JMrCKGgM3jx4YHdK4vyry-M-QXymisQN9yrj6Ijc6OnvWuRUl5bJLJggU2Zk/s320/jacarandas_dtla.jpg" width="320" /></a></div>
People who live in cooler climates imagine that warm, sunny LA has no definable seasons, and if you are going strictly by the lack of any extremes in temperature, that may be understandable. But smaller signs are unmistakable to us natives, and none so heart-swelling and glorious as the weeks in April and May when many streets turn into tunnels of lavender-blue blossoms. Our 150,000 jacarandas are heralds of springtime that we all look forward to.<br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">LAist</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://laist.com/2016/06/09/jacarandas.php" target="_blank"><span style="font-size: large;">The Story Behind LA's Beautiful, Ephemeral Jacaranda</span></a><br />
<br />
Excerpt: "So, how exactly did the jacarandas get here? Accounts of their original point of entry differ. As McDonough told me, 'when exactly they came, nobody really knows.' <br />
<br />He posits that it’s possible they first arrived in California during the Gold Rush. Most of the schooner ships making their way west stopped in Buenos Aires, where they would have witnessed the glory of a jacaranda tree in bloom. McDonough explains that those early arrivals may have 'brought seeds or clippings' with them to California. It’s <a href="https://books.google.com/books?id=lV8EAAAAMBAJ&pg=PA91&lpg=PA91&dq=Phineas+Banning+jacaranda+%22los+angeles+magazine&source=bl&ots=lt8nheca5D&sig=rVPn1KIQc6CZOcvMVxSfTlPxHpo&hl=en&sa=X&ved=0ahUKEwinmdHGxZnNAhUUU2MKHfsnAUEQ6AEIOTAE#v=onepage&q=Phineas%20Banning%20jacaranda%20%22los%20angeles%20magazine&f=false">also possible</a> that freight tycoon Phineas Banning had the trees shipped in to his Wilmington estate from the Amazon in the late 1860s. <br /><br />Still, in 1868, Reverend James C. Fletcher, a scholar of Brazil, would write that their lilac blossoms were rarely seen north of the equator except in 'small specimen-pieces.' <br /><br />All that would change in the new century. 'The flowering jacaranda, which in June showers its purple blossoms on the passerby, has come as an ambassador from the Amazon to proclaim the magnificence of that court,' Lannie Haynes Martin wrote of Southern California in 1912. <br /><br />By 1916, naturalist Charles Francis Sanders <a href="https://books.google.com/books?id=F74UAAAAYAAJ&pg=PA46&lpg=PA46&dq=%22nothing+short+of+entrancing%22+jacaranda&source=bl&ots=Qs8UdFa8xn&sig=vhp4BDF4AXDQL1C1JIOJqbILOpQ&hl=en&sa=X&ved=0ahUKEwjT15H4_pnNAhUD62MKHQ0xCR0Q6AEIIzAB#v=onepage&q=%22nothing%20short%20of%20entrancing%22%20jacaranda&f=false">would write</a> that driving Foothill Boulevard (the precursor of the 210 freeway) was 'nothing short of entrancing' when 'the jacaranda trees are a cloud of blue,' and by 1920, the L.A. Times would call the trees, now 'not uncommon,' the 'finest foliage of any used for street planting.' <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrs_nRdccuDe3DX_caV1HUYCjSeGIKHS9DxLBK_Lk2Sw3-jy648j9RQpGaZNipMPqkOfsD69pDOkuQnOJFO1WgrRH-9hX70jZ-ez1BarmAkzwUdlsC2tHqSSCyzcgi6UUgzDYhY3HAqiA/s1600/jacaranda-lead.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrs_nRdccuDe3DX_caV1HUYCjSeGIKHS9DxLBK_Lk2Sw3-jy648j9RQpGaZNipMPqkOfsD69pDOkuQnOJFO1WgrRH-9hX70jZ-ez1BarmAkzwUdlsC2tHqSSCyzcgi6UUgzDYhY3HAqiA/s400/jacaranda-lead.jpg" width="400" /></a></div>
<br />And for their profusion, we have but one person to thank, a pioneering woman who was arguably the Johnny Appleseed of not just jacarandas, but a host of other iconic Southern California flora. Her name was Kate Sessions and she spent more than 50 years importing seeds and plants into Southern California. She is credited with introducing and popularizing more than 143 species in Southern California, including our beloved bougainvillea, birds of paradise, yellow oleander, star jasmine, and, of course, jacaranda trees..."Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-9208809855901710232017-05-15T08:53:00.001-07:002017-05-15T08:53:37.644-07:00Commuters See Beautiful Heart Over Hollywood Freeway<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH9I-cEmrl8jk-J_KqI9SipK_QoOCCBQKYEgLugG4hrf7uUf6NQmMwzV5f7nLcmbBD0G9qVYMBbBZcK2WDyXZ8RfUM8IAfeEwPiCA090vRjOQGRsSfnM8iNssM7-avetQF3rhH6CN3hEw/s1600/Heart101.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH9I-cEmrl8jk-J_KqI9SipK_QoOCCBQKYEgLugG4hrf7uUf6NQmMwzV5f7nLcmbBD0G9qVYMBbBZcK2WDyXZ8RfUM8IAfeEwPiCA090vRjOQGRsSfnM8iNssM7-avetQF3rhH6CN3hEw/s320/Heart101.jpg" width="320" /></a></div>
Random acts of beauty are not so common, especially along the crowded corridors of Los Angeles' packed freeways. But someone noticed a cascade of blood red bougainvillea hanging over a retaining wall of the 101 Hollywood freeway, and a few snips to shape the upper branches turned a triangular shape into the heart of Hollywood that has greeted commuters for the last three years.<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source</span><br />
<span style="font-size: large;">LAist</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Link to Article:</span><br />
<span style="font-size: large;"><a href="http://laist.com/2017/04/25/hollywood_heart_2017.php" target="_blank">The 'Hollywood Heart' of the 101 Freeway Is Super Red</a></span><br />
<br />
Excerpt: "As Hacmon mentioned, this floral aberration has been there for some years. <a href="http://www.dailynews.com/oddities/20151103/what-are-those-huge-floral-hearts-on-the-hollywood-freeway">According to The Los Angeles Daily News</a>, the plant—dubbed the 'Hollywood Heart' by some—is actually comprised of two magenta bougainvillea bushes (<a href="https://www.gardenia.net/plant/Bougainvillea-James-Walker">they're not really flowers</a>, by the way), whose vines have taken the shape of a <strike>emoji</strike> heart. <br />
<br />What's truly curious is that, while those bushes have been there for some time, it wasn't until 2014 that it started to resemble the symbol of love (and lust?). As you can see in the following pictures, the bushes were of a fairly amorphous shape in 2011. By 2014, however, it had taken on the unmistakable body of a heart.<br />
<br />
Frank McDonough, a botanist with the L.A. County Arboretum and Botanic Garden, told the Daily News that the patch 'definitely looks trimmed.' Then, <a href="http://www.dailynews.com/arts-and-entertainment/20160213/la-artist-takes-credit-for-mysterious-floral-hearts-on-101-freeway">in a later Daily News article in 2016</a>, artist Corinne Carrey stepped out to claim the heart as hers." Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-19000810345075697622017-05-14T07:09:00.001-07:002017-05-14T07:09:16.803-07:00Millennial Pink is the Hot Color that Won't Cool Down<div style="text-align: right;">
<br /></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlLd_jd506-rFs70AeQLvlzanHMN_Iit8meDSSMJbq8qgjK-XAU8peFh38nC3B_-yyfZld_djbplwzPjLjbfRiBYd_JrB1qY8-w2O4BsktAUtZaIQViCssaHSksZtPihr_y0PHUnrktIs/s1600/millennial-pink-lede.nocrop.w710.h2147483647.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlLd_jd506-rFs70AeQLvlzanHMN_Iit8meDSSMJbq8qgjK-XAU8peFh38nC3B_-yyfZld_djbplwzPjLjbfRiBYd_JrB1qY8-w2O4BsktAUtZaIQViCssaHSksZtPihr_y0PHUnrktIs/s320/millennial-pink-lede.nocrop.w710.h2147483647.jpg" width="320" /></a>In the worlds of fashion, beauty, home furnishing and industrial design, the popular colors are shifting constantly, with the most trendy quickly losing favor in a matter of a season or two. But a warm, soft pink color that appeared in 2012 and slowly mutated into a subtle beige-y pink has caught a foothold and just won't let go of its popularity and ubiquity.<br />
<br />
<span style="font-size: x-small;">Hunter Communications Trusted News Source:</span><br />
<span style="font-size: large;">The Cut</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://nymag.com/thecut/2017/03/why-millennial-pink-refuses-to-go-away.html?mid=facebook_nymag" target="_blank"><span style="font-size: large;">Why Millennial Pink Refuses to Go Away</span></a><br />
<br />
Excerpt: "At first, in 2012, when this color really started showing up everywhere, it appeared as a toned-down version of its foil, Barbie Pink, a softer shade that looks as if all the blue notes have been taken out. By the time<a href="http://nymag.com/thecut/2016/07/non-pink-pink-color-trend-fashion-design.html"> everyone started calling it Millennial Pink</a> in the summer of 2016, the color had mutated and expanded to include a range of shades from beige with just a touch of blush to a peach-salmon hybrid. Colors always come in and out of fashion, and as our fashion editor-at-large, Amy Larocca, points out, often when Pantone declares Marsala Red or Radiant Orchid to be the next color to watch, we shrug knowingly, fully expecting to see that shade on shelves but not expecting it to invade our consciousness. This pink is different. Even now, just when it seemed like we had hit a peak and it was finally on the wane, there it appeared again in<a href="http://nymag.com/thecut/2017/03/jahleel-weaver-interview-fenty-puma-rihanna-fashion-shoot.html"> Fenty’s spring look book</a> and on army jackets at<a href="https://www.madewell.com/madewell_feature/whereiwasfromcollab.jsp"> Madewell</a>. That’s because the color keeps on selling product: 'We’ve upholstered things in this emerald green that we’re excited about, but it sits there for months,' says Fabiana Faria of the boutique <a href="https://comingsoonnewyork.com/">Coming Soon</a>. 'The second I show a pink thing — anything — it leaves so quickly.' <br /><br />
But why? For one thing, with Millennial Pink, gone is the girly-girl
baggage; now it’s androgynous. (Interestingly, back in 1918, the trade
publication <em>Earnshaw’s Infants’ Department</em> published an article<a href="http://www.smithsonianmag.com/arts-culture/when-did-girls-start-wearing-pink-1370097/" target="_blank"> saying</a>,
“The generally accepted rule is pink for the boys, and blue for the
girls.”) In these Instagram-filtered times, it doesn’t hurt that the
color happens to be both flattering and generally pleasing to the eye,
but it also speaks to an era in which trans models walk the runway,<a href="http://nymag.com/thecut/2016/03/zaras-ungendered-line-unisex.html" target="_blank"> gender-neutral clothing lines</a>
are the thing, and man-buns abound. It’s been reported that at least 50
percent of millennials believe that gender runs on a spectrum — this
pink is their genderless mascot. At the same time, turn-of-the-century
pinks (Paris Hilton Juicy sweat suits, fuzzy <em>Clueless</em> pens) and tacky design tropes of the ’80s (Pepto couches) have made an ironic comeback."Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-48133176590719442192017-05-14T06:56:00.000-07:002017-05-14T06:56:12.681-07:00"Oxford Comma" Makes the Difference in $10M Lawsuit<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtxlAl6y0Z5oCXpnQssxxlndnO0gwR1Kk5lZ4BmSwSaHiltsJ3O7hzsJINfNUqR9EB-oulwvy5bCWVDpr7EXQWWm86dTEyN6R5YsQOPsedQzuM-zKby8jkEwQPLOQNO9H7gorRz1WuQIg/s1600/oxford.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtxlAl6y0Z5oCXpnQssxxlndnO0gwR1Kk5lZ4BmSwSaHiltsJ3O7hzsJINfNUqR9EB-oulwvy5bCWVDpr7EXQWWm86dTEyN6R5YsQOPsedQzuM-zKby8jkEwQPLOQNO9H7gorRz1WuQIg/s320/oxford.jpg" width="320" /></a>The so-called "Oxford Comma" is the comma after the next-to-last item and the word "and" or "or" in a series. In a simple series like "apples, peaches and pears" we've been taught to leave it out for simplicity and flow. But when the items are more complex, the comma may be absolutely necessary to preserve the proper meaning. A current lawsuit may end up awarding $10M to a plaintiff because of linguistic sloppiness in not applying the Oxford comma when it would clarify the sentence's proper meaning.<br />
<br />
<span style="font-size: x-small;">Hunter Communications Trusted News Source:</span><br />
<span style="font-size: large;">NPR</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://www.npr.org/2017/03/23/521274657/the-10-million-lawsuit-that-hinges-on-an-oxford-comma" target="_blank"><span style="font-size: large;">The $10 Million Lawsuit That Hinges on the Oxford Comma</span></a><br />
<br />
Excerpt: <br />
<blockquote class="tr_bq">
"O'CONNOR: The guy asked me, how many hours are you working this week,
Chris? You know, and I said, oh, probably 60 hours this week. And he's
like, oh, look at that - overtime pay. And I was like, no, I don't get
overtime. I'm salary.</blockquote>
<blockquote class="tr_bq">
KING: And the guy said, well, you better not let the state of
Maine find out. That's illegal. Chris looked it up. Maine state law says
if you work more than 40 hours a week, you earn overtime. So he called a
lawyer. Maine state law has some exceptions to the rule. There are
certain people who don't make overtime, including people who ship or
handle perishable goods like milk. And here is where that all-important
comma comes in.<br />
The statute says workers who do not get overtime are those
involved in, quote, 'the canning, processing, preserving, freezing,
drying, marketing, storing, packing for shipment - no Oxford comma here -
or distribution of perishable foods.' Chris' lawyer looked at that and
thought, well, it's unclear. Is it packing for shipment or distribution,
or is it packing for shipment, or distribution?<br />
His argument - distributors like Chris aren't on that list of
people who don't get overtime because there's no comma. He filed a class
action suit on behalf of about 75 drivers asking for around $10 million
in unpaid overtime. Last week, a judge said the punctuation of the
statute is ambiguous. The suit can proceed. The dairy company didn't
respond to a request for comment, but Chris' lawyer, Jeffery Young, is
thrilled. And yes, he sees the humor in it. </blockquote>
<blockquote class="tr_bq">
JEFFERY YOUNG: My first boss always used to say to us, common sense
ain't so common. So my summary of this case is, comma sense ain't so
common.<br />
<br />KING: That's pretty good (laughter)."</blockquote>
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-88919207878761799722017-04-06T12:53:00.000-07:002017-04-06T12:57:43.377-07:00Vantablack vs. Black 2.0 is the Latest in Hilarious Artist Feud Over the "Blackest Black"<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbTSY7jbQvdYXz8p5TdY7i8eGU0dhf5fj5Y3R2bupYJF8KhHWUf6Z807H_cpQJosL-CNliIf06mGO9YQA3cK7H9ltYUmwNjIbeW-Ej3I67zTGQUHGsQhfZoe960_T8IvUqIR07SbKTZZ0/s1600/pink.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbTSY7jbQvdYXz8p5TdY7i8eGU0dhf5fj5Y3R2bupYJF8KhHWUf6Z807H_cpQJosL-CNliIf06mGO9YQA3cK7H9ltYUmwNjIbeW-Ej3I67zTGQUHGsQhfZoe960_T8IvUqIR07SbKTZZ0/s320/pink.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Message from banned artist Anish Kapoor, using PINK</i></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
Vantablack is a newly announced black hue created by attaching black nanotubes via copolymers in an industrial process that produces an ultra-black, ultra-matte color akin to staring into a black hole. It was immediately licensed for exclusive use by artist Anish Kapoor. In reaction, artist Stewart Semple first created a superpigmented color called "pinkest pink" with a barbed message for Kapoor, and then a "blackest black available to artists" that specifically is licensed to everyone in the world except for Kapoor. The blackest black battle is turning snippy and hilarious, and the innocent bystanders of the world can merely tune in and laugh.<br />
<br />
Here's a glimpse of the Vantablack hue that started the kerfuffle:<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkSIEb-HtV1YfTxW5DMoVPuEADpDg9qhUqAi3jlgW5kphRvysjHhnLfOFheJ1RhwLF-XEME7UwylHQuD3_iilzC0pB8ZfNC5A6xZEkaTKMZfqiydKYsr5BWzEfkYJlbGoFvSjwEuysqUk/s1600/vanta_1024-1024x415.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkSIEb-HtV1YfTxW5DMoVPuEADpDg9qhUqAi3jlgW5kphRvysjHhnLfOFheJ1RhwLF-XEME7UwylHQuD3_iilzC0pB8ZfNC5A6xZEkaTKMZfqiydKYsr5BWzEfkYJlbGoFvSjwEuysqUk/s640/vanta_1024-1024x415.png" width="640" /></a></div>
<br />
<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">Artnet</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="https://news.artnet.com/art-world/vantablack-vs-black-superblack-907556" target="_blank"><span style="font-size: large;">Vantablack vs. Black 2.0: Which Is the Superblack for You?</span></a><br />
<br />
Excerpt: " Another shot has been fired in the war over Vantablack, the world’s blackest material. Artist <a href="http://stuartsemple.com/">Stuart Semple</a> is taking aim yet again at <a href="http://www.artnet.com/artists/anish-kapoor/">Anish Kapoor</a>, who infamously secured the exclusive rights for the artistic use of Vantablack. Semple has just released <a href="https://www.culturehustle.com/collections/frontpage/products/black-v1-0-beta-the-world-s-mattest-flattest-blackest-art-material">Black 2.0</a>, billed as 'the world’s mattest, flattest, black art material.' <br />
<br />
'With just one coat almost any object (even really shiny ones) become super-black and reflect next to no light, giving a Vantastic black hole type effect,' notes the product description, which does include one important disclaimer (and pot shot at Kapoor): 'this is not the blackest black in the world. It is however a better black than the blackest black in the world, as it is actually usable by artists.'<br />
<br />
Previously, Semple has released Diamond Dust, <a href="https://news.artnet.com/art-world/artist-bans-anish-kapoor-glitter-792458">the world’s most-glittery glitter</a>, and a powdered acrylic pigment dubbed the Pinkest Pink. Despite being banned from using it, Kapoor managed to get his hands on the latter, and sent Semple an Instagram message as proof, provocatively extending a middle finger that he had dipped in the vibrant pigment.<br />
<br />
You can also buy the Pinkest Pink in a four-pack set with Yellowest Yellow, Greenest Green, and Loveliest Blue. Semple has included, in the purchase agreement for all of these items, a clause prohibiting their purchase or use by Kapoor, as he did with Diamond Dust and Black 2.0: <br />
<br />
'By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make it’s [sic] way into the hands of Anish Kapoor. '<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOAGRuP1Mgq1NaXCApIYJ2o0xslUw6H7MOLyIH1EEN6w8gTdieXtbqZv1s6s8r8by2vTzQ5oBHuOq14AxS9yH4d7S-PyvoYBdS6zcRZQR70-XGpoU01ZeprPiyWp5U8uGjNW4FIn56e4c/s1600/black2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="281" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOAGRuP1Mgq1NaXCApIYJ2o0xslUw6H7MOLyIH1EEN6w8gTdieXtbqZv1s6s8r8by2vTzQ5oBHuOq14AxS9yH4d7S-PyvoYBdS6zcRZQR70-XGpoU01ZeprPiyWp5U8uGjNW4FIn56e4c/s640/black2.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Sample's Black 2.0 in action</i></td></tr>
</tbody></table>
<br />
Black 2.0 is currently on back order due to 'huge unexpected demand,' and is already making a splash on <a href="https://www.reddit.com/r/mildlyinteresting/comments/61cbj6/i_bought_some_of_the_worlds_blackest_paint_and_it/">Reddit’s MildlyInteresting forum</a>, where one astonished user described another’s photo of a Black 2.0–painted ping-pong ball as 'a portable hole.'"<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfMqz1g7Ej5-1hDaAtyxcSDp7Bq4msPp8UVSUuv4u8Ng-r1hg85T9ds7ahruqjBRTZfNPkV5XxKjDbMjYXOEyvl4burxX8Ka51vXVRiJtiUS36CTvgjFaw0yTvyBLID9gyPEIwaIhGFGM/s1600/GIF_black.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfMqz1g7Ej5-1hDaAtyxcSDp7Bq4msPp8UVSUuv4u8Ng-r1hg85T9ds7ahruqjBRTZfNPkV5XxKjDbMjYXOEyvl4burxX8Ka51vXVRiJtiUS36CTvgjFaw0yTvyBLID9gyPEIwaIhGFGM/s320/GIF_black.gif" width="258" /></a></div>
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-12978768709070492932017-03-23T10:53:00.002-07:002017-03-23T10:53:46.867-07:00USC Village Ramps Up For August Opening With Massive Job Hiring Event<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://www.youtube.com/watch?v=dD49iD3fmXQ" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;" target="_blank"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuQvTNZIgRhFnx9GhOU-NYLJ5_DBJvFZZCVufaLpXY9jNXGFDD3EK3zyxSR5DlqBZg1Cf2wLlEz9xaY7DbT3dzhDwenynqd9KtgIKSPSSw4t5XiR1gZmq3OWKVGCp5dpqQ3JA87GuNaE0/s320/usc-village-youtube.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="https://www.youtube.com/watch?v=dD49iD3fmXQ" target="_blank"><i>Click to view construction video on YouTube</i></a><a href="https://www.youtube.com/watch?v=dD49iD3fmXQ" target="_blank"><br /></a></td></tr>
</tbody></table>
The conversion of a run-down strip mall into a gleaming new village of student housing and retail space is invigorating the neighborhood around USC's campus. This month, the looming opening of the development spurred over a thousand applicants to seek interviews for job positions at USC Village. The rapid progress of construction and the current finishing touches are readily apparent in the latest drone's-eye-view video of the impressive site.<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">USC Village</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="https://village.usc.edu/ramping-up-for-august-opening-usc-village-recruits-local-jobseekers/" target="_blank"><span style="font-size: large;">Ramping Up For August Opening</span></a><br />
<br />
Excerpt: "With resumes in hand and best faces forward, thousands of local residents came to interview with recruiters from USC Auxiliary Services for jobs at USC Village. <br />
<br />The local hiring event, held March 8 in the ballroom at the Radisson at USC, attracted attendees who lined up around the block for interviews and information. <br /><br />USC Village, the mixed-used residential and retail complex, is on schedule to open for the beginning of the 2017-18 academic year. The massive project will house 2,700 students and contain 100,000 square feet of retail space, presenting new job opportunities both at USC and with individual retailers. <br /><br />More than 1,000 resumes were submitted in advance of the event, according to event organizer Lethy Navarrete, senior talent acquisition partner in USC Auxiliary Services. <br /><br />Thirty recruiters from USC were on hand to conduct interviews. Throughout the course of the five-hour event, 1,500 applicants were interviewed for job openings in customer service, maintenance, building services management, custodial services and other permanent, USC Village-related positions."Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-40733140417712692252017-03-21T10:33:00.002-07:002017-03-21T10:33:55.892-07:00"Color Constancy" Tricks You Into Seeing Red<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5qQuaYOwhyOTXeRdr0Fc47DLnofO32OVXOGOVFCn4bGegsxfLuPLVEPdWvHCAPKj-JcYqp-AMycegTO7knDfTtqKx4aM2okarHesPCfBP7dmBKL78oPDS3IgnA5HzoXj9_yvevAY7PdM/s1600/no-red-photo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5qQuaYOwhyOTXeRdr0Fc47DLnofO32OVXOGOVFCn4bGegsxfLuPLVEPdWvHCAPKj-JcYqp-AMycegTO7knDfTtqKx4aM2okarHesPCfBP7dmBKL78oPDS3IgnA5HzoXj9_yvevAY7PdM/s400/no-red-photo.jpg" width="400" /></a></div>
Sometimes we're seeing red for real. And then there are times like this, when our built in optical white balance system just goes a little nutty and makes us see red strawberries in a picture without a single pixel approaching any red hue. "Color constancy" makes us see the colors we think are appropriate to a scene by correcting for what we perceive as a tinted light (here an excess of outdoorsy blue).<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source: </span><br />
<span style="font-size: large;">New York Magazine</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://nymag.com/selectall/2017/02/strawberries-look-red-without-red-pixels-color-constancy.html?mid=facebook_nymag" target="_blank"><span style="font-size: large;">Strawberries Look Red Without Red Pixels</span></a><br />
<br />
Excerpt: "Optical illusions come in all shapes, sizes, and levels of stupidity. There was the blurry ham picture that made Reddit scratch its head<a href="https://www.blogger.com/null">. </a>(Really.) And the one that turned out to just be a cigar shoved in a brick wall. (Also, really.) But today’s viral illusion, a baffling picture of strawberries created by a psychologist that’s making the rounds on Twitter, actually has a bit more scientific gravitas than your average, run-of-the-mill photo of girl who seems to be missing legs.<br />
<br />The image comes courtesy of <a href="http://www.ritsumei.ac.jp/%7Eakitaoka/index-e.html">Akiyoshi Kitaoka</a>, a professor of psychology at Ritsumeikan University in Japan with a specialty in optical illusions. (His website is so trippy, it comes with the disclaimer, 'Should you feel dizzy, you had better leave this page immediately.') The strawberries appear red, despite their lack of any red pixels, because of <a href="http://www.sciencedirect.com/science/article/pii/S0042698910004402">color constancy</a>, or the way that the human brain is designed to perceive the same colors under a range of circumstances. Remember the Dress? Same deal.<br />
<br />
Whether you’re outside in bright natural light or inside in a dimly-lit closet with a dying 20-watt light bulb, your brain works to color correct — to make sure the colors you are seeing remain, well, constant. So even though Kitaoka’s image has been manipulated to include only gray and greenish pixels, you still see red strawberries."<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqkAC-uQuQbj7YbSnrHAbAxPc1pytC89zutHMy3l1o_z2dlzBwYH8MkG5Juqb2W29PdAiHZ259quGr6VCoW14P7Dcmyfzu4nvHTwP5StH2I8QWHmhtFYWN7A3woh-Te4A4Jz7bcsHGBkU/s1600/berries-small.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="341" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqkAC-uQuQbj7YbSnrHAbAxPc1pytC89zutHMy3l1o_z2dlzBwYH8MkG5Juqb2W29PdAiHZ259quGr6VCoW14P7Dcmyfzu4nvHTwP5StH2I8QWHmhtFYWN7A3woh-Te4A4Jz7bcsHGBkU/s400/berries-small.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i>The colors that we saw as red are isolated to the side so we see them as their true greyish greens.</i></span></td></tr>
</tbody></table>
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-75660351925635846832017-03-16T12:49:00.003-07:002017-03-16T12:49:35.340-07:00Two Spaces After a Period? The Debate Still Rages On...In case you haven't been paying attention, the style guide has CHANGED for the last fifteen years, to the point that print typography and website design strongly prefer (even require) that a single space is the proper spacing after a colon or the period at the end of a sentence. The counter-argument is a matter of honor among the Luddites who insist "Two spaces is what I was taught, so that is the correct style!", refusing to adapt to the modern streamlined version. Unfortunately, that puts them on the wrong side of design evolution and firmly places them on the bitter end of the age timeline.<br />
<br />
But there are battles won and retreats in this punctuation war. Associated Press style guides, The University of Chicago, and the Modern Language Association have all advocated for the new standard, and until recently were joined by the APA (American Psychological Association). But the APA retreated, and now claims that readers may be more comfortable seeing the familiar double space where they have always expected it--they are back to preferring the full stop.<br />
<br />
The origin of the double space, and its eventual fall into archaic antiquity, can be traced mostly to the days of writing and composition on the manual typewriter, which used a system of equal spacing for every letter and character. This led to a jumble of white space even between letters of a single word, requiring a decisive respite at the end of every sentence to complete the thought. Typesetters, computer typography, and HTML web design all rely on a system of proportional spacing, where a letter "i", "h" and "m" have different spacing assigned to reflect the proper width of the characters. So since the millennium, it has become superfluous to add any additional space and break the flow of sentences for no particular reason.<br />
<br />
Here's the SLATE MAGAZINE battle cry that declared war on the dead-ender double space advocates, and still keeps proponents on both sides of the issue arguing about what is "proper" and "correct'. It's nowhere near being new, so if you are hearing about this change in style for the first time, maybe this is a good chance to get up to speed.<br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">SLATE</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://www.slate.com/articles/technology/technology/2011/01/space_invaders.html" target="_blank"><span style="font-size: large;">Space Invaders: Why you should never, ever use two spaces after a period.</span></a><br />
Excerpt: "Can I let you in on a secret? Typing two spaces after a period is totally, completely, utterly, and inarguably <i>wrong</i>.
<br />
<div class="text-2 text parbase section">
And yet people who use two spaces are everywhere, their ugly
error crossing every social boundary of class, education, and taste.<a href="http://www.slate.com/articles/technology/technology/2011/01/space_invaders.html#correction">*</a> You'd expect, for instance, that anyone savvy enough to read <b><i>Slate</i></b> would
know the proper rules of typing, but you'd be wrong; every third email I
get from readers includes the two-space error. (In editing letters for 'Dear Farhad,' my occasional tech-advice column, I've removed enough
extra spaces to fill my forthcoming volume of melancholy epic poetry, <i>The Emptiness Within</i>.)
The public relations profession is similarly ignorant; I've received
press releases and correspondence from the biggest companies in the
world that are riddled with extra spaces. Some of my best friends are
irredeemable two-spacers, too, and even my wife has been known to use an
unnecessary extra space every now and then (though she points out that
she does so only when writing to other two-spacers, just to make them
happy).<br />
<br />
What galls me about two-spacers isn't just their numbers.
It's their certainty that they're right. Over Thanksgiving dinner last
year, I asked people what they considered to be the 'correct' number of
spaces between sentences. The diners included doctors, computer
programmers, and other highly accomplished professionals.
Everyone—everyone!—said it was proper to use two spaces. Some people
admitted to slipping sometimes and using a single space—but when writing
something formal, they were always careful to use two. Others explained
they mostly used a single space but felt guilty for violating the
two-space 'rule.' Still others said they used two spaces all the time,
and they were thrilled to be so proper. When I pointed out that they
were doing it wrong—that, in fact, the correct way to end a sentence is
with a period followed by a single, proud, beautiful space—the table
balked. 'Who says two spaces is wrong?' they wanted to know.
<br />
Typographers, that's who. The people who study and design the typewritten word decided long ago that we should use one space, not two, between sentences...</div>
<div class="text-2 text parbase section">
<br />
<div class="text parbase text-5 section">
Every modern typographer agrees on the one-space rule. It's
one of the canonical rules of the profession, in the same way that
waiters know that the salad fork goes to the left of the dinner fork and
fashion designers know to put <a data-linktype="External" href="http://www.straightdope.com/columns/read/635/why-do-mens-and-womens-shirts-button-on-different-sides" target="_blank">men's shirt buttons on the right and women's on the left</a>. Every major style guide—including the <i><a data-linktype="External" href="http://www.mla.org/style_faq3" target="_blank">Modern Language Association Style Manual</a></i> and the <i><a data-linktype="External" href="http://www.chicagomanualofstyle.org/CMS_FAQ/OneSpaceorTwo/OneSpaceorTwo03.html" target="_blank">Chicago Manual of Style</a></i>—prescribes a single space after a period. (The <i>Publications Manual</i> of the American Psychological Association, used widely in the social sciences, <a data-linktype="External" href="http://blog.apastyle.org/apastyle/2009/07/on-two-spaces-following-a-period.html" target="_blank">allows for two spaces in draft manuscripts</a>
but recommends one space in published work.) Most ordinary people would
know the one-space rule, too, if it weren't for a quirk of history. In
the middle of the last century, a now-outmoded technology—the manual
typewriter—invaded the American workplace. To accommodate that machine's
shortcomings, everyone began to type wrong. And even though we no
longer use typewriters, we all still type like we do. (Also see <a data-linktype="Internal" href="http://www.slate.com/id/2277926/">the persistence of the dreaded Caps Lock key</a>.)<br />
<br /></div>
<div class="text text-6 parbase section">
The problem with typewriters was that they used <a data-linktype="External" href="http://en.wikipedia.org/wiki/Monospaced_font" target="_blank">monospaced type</a>—that is, every character occupied an equal amount of horizontal space. This bucked a long tradition of <a data-linktype="External" href="http://en.wikipedia.org/wiki/Typeface#Proportion" target="_blank">proportional typesetting</a>,
in which skinny characters (like I or 1) were given less space than fat
ones (like W or M). Monospaced type gives you text that looks 'loose'
and uneven; there's a lot of white space between characters and words,
so it's more difficult to spot the spaces between sentences immediately.
Hence the adoption of the two-space rule—on a typewriter, an extra
space after a sentence makes text easier to read. Here's the thing,
though: Monospaced fonts went out in the 1970s. First electric
typewriters and then computers began to offer people ways to create text
using proportional fonts. Today nearly every font on your PC is
proportional. (<a data-linktype="External" href="http://en.wikipedia.org/wiki/Courier_%28typeface%29" target="_blank">Courier</a>
is the one major exception.) Because we've all switched to modern
fonts, adding two spaces after a period no longer enhances readability,
typographers say. It diminishes it."</div>
</div>
<div class="text-2 text parbase section">
</div>
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-81762258494065683462017-03-16T12:49:00.002-07:002017-03-16T12:50:54.358-07:00Metro Recommends Underground Atlantic Blvd Route for new Gold Line Extension<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdz7j_iXq1Rsve984cA3rKH_BfXhlY5c45JYBwfmzNkuLF4J1F_ivCPOwdK8y6Nonx5i4DO6iEb2KwhV9nD2HVn0saJv3jMrYJXJ9ru-EgQm0KvzUk_pZ-5BA7yqLihR8fHFPxra4OGLQ/s1600/gold_line.0.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdz7j_iXq1Rsve984cA3rKH_BfXhlY5c45JYBwfmzNkuLF4J1F_ivCPOwdK8y6Nonx5i4DO6iEb2KwhV9nD2HVn0saJv3jMrYJXJ9ru-EgQm0KvzUk_pZ-5BA7yqLihR8fHFPxra4OGLQ/s320/gold_line.0.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><i><span class="irc_su" dir="ltr" style="text-align: left;">Photo: jeremy jozwik | Curbed LA Flickr Pool</span></i></span></td></tr>
</tbody></table>
The long-term expansion of the Los Angeles Metro rapid transit system is taking shape, and the Metro is now recommending building an underground route under Atlantic Boulevard to extend the East LA Gold line toward Whittier. The new proposed route will include a stop at the popular Citadel Outlets shopping center when it turns East at Washington Boulevard. LAist snarkily reports the route's construction phase may be finished before the sun runs out of hydrogen and burns out...<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">LAist</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://laist.com/2017/03/13/metro_gold_line_extension_route.php" target="_blank"><span style="font-size: large;">Metro Gold Line Extension May Have Found Its New Route Through East L.A.</span></a><br />
<br />
Excerpt: "Metro's proposed extension of the Gold Line southeast to Whittier has
may have found its new route. Metro staff proposed extending the line
from its current terminus at Atlantic Station in East Los Angeles, via
an underground subway beneath Atlantic Boulevard, <a href="http://urbanize.la/post/metro-staff-recommends-gold-line-extension-under-atlantic-boulevard" target="_blank">reports Urbanize LA</a>.<br />
"This alignment would run through the City of Commerce, with a stop at the Citadel Outlets," adds Urbanize. <br />
<a href="https://media.metro.net/board/Items/2017/03_march/20170309gatitem9.pdf" target="_blank">According to Metro</a>,
the proposed $6 billion extension will roll out in two phases, and will
be funded primarily by Measure M, which county voters approved back in
November. The Gold Line is expected to reach Lambert Road in Whittier
sometime before <a href="https://en.wikipedia.org/wiki/Sun#After_core_hydrogen_exhaustion" target="_blank"><strike>the core hydrogen exhaustion of the Sun</strike></a> 2060, though, <a href="http://thesource.metro.net/2017/03/07/metro-receives-unsolicited-proposal-to-accelerate-orange-line-conversion-to-light-rail-through-a-public-private-partnership/" target="_blank">as with the Orange Line conversion</a>, a private-public partnership may speed that up."Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-78231291742872958692017-02-23T11:17:00.000-08:002017-02-23T11:17:23.958-08:007 Earth-Sized Planets Discovered, Including Three in Habitable Zone<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmTMz37_ZuF0SnvFSVsyJXh1VB6ImYcd1lbpstlcgq2sWtd5vcRJnBZoQ8OjH_UYypvfsQr1pfOFh1KlZHNX9b6so_BOxEZkW7KwBgOpmEr8o2KOC-H5WGeMVng5BkLkJ-U9roI5P8emg/s1600/23exoplanets02-superJumbo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmTMz37_ZuF0SnvFSVsyJXh1VB6ImYcd1lbpstlcgq2sWtd5vcRJnBZoQ8OjH_UYypvfsQr1pfOFh1KlZHNX9b6so_BOxEZkW7KwBgOpmEr8o2KOC-H5WGeMVng5BkLkJ-U9roI5P8emg/s320/23exoplanets02-superJumbo.jpg" width="320" /></a></div>
Hunter Communications' interest in space spans the decades, with principal Matt Hunter's father Maxwell W. Hunter II widely considered as a founding father of the US space exploration movement. (Check out our website <a href="http://maxwellhunter.com/">MaxwellHunter.com</a> to get a glimpse of his amazing five-decade career.) So we are very excited to hear NASA's news of the major discovery of dwarf star Trappist 1's nearby planets, including three with potential to harbor liquid water and the ingredients of life.<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">The New York Times</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="https://www.nytimes.com/2017/02/22/science/trappist-1-exoplanets-nasa.html?_r=0" target="_blank"><span style="font-size: large;">7 Earth-Size Planets Orbit Dwarf Star</span></a><br />
<br />
<div class="story-body-text story-content" data-para-count="238" data-total-count="238" id="story-continues-1">
Excerpt: "Not just one, but seven <a class="meta-classifier" href="http://topics.nytimes.com/top/news/science/topics/earth_planet/index.html?inline=nyt-classifier" title="More articles about Earth (Planet).">Earth</a>-size
planets that could potentially harbor life have been identified
orbiting a tiny star not too far away, offering the first realistic
opportunity to search for signs of alien life outside the solar system.</div>
<div class="story-body-text story-content" data-para-count="259" data-total-count="497">
The
planets orbit a dwarf star named Trappist-1, about 40 light-years, or
235 trillion miles, from Earth. That is quite close in cosmic terms, and
by happy accident, the orientation of the orbits of the seven planets
allows them to be studied in great detail.</div>
<div class="story-body-text story-content" data-para-count="190" data-total-count="687">
One
or more of the exoplanets in this new system could be at the right
temperature to be awash in oceans of water, astronomers said, based on
the distance of the planets from the dwarf star.</div>
<div class="story-body-text story-content" data-para-count="349" data-total-count="1036">
'This
is the first time so many planets of this kind are found around the
same star,' Michael Gillon, an astronomer at the University of Liege in
Belgium and the leader of an international team that has been observing
Trappist-1, said during a telephone news conference organized by the
journal Nature, which published <a href="http://www.nature.com/nature/journal/v542/n7642/full/nature21360.html">the findings on Wednesday</a>.</div>
<div class="story-body-text story-content" data-para-count="349" data-total-count="1036">
Scientists could even discover compelling evidence of aliens.</div>
<div class="story-body-text story-content" data-para-count="325" data-total-count="1422">
'I
think that we have made a crucial step toward finding if there is life
out there,' said Amaury H. M. J. Triaud, an astronomer at the University
of Cambridge in England and another member of the research team. 'Here,
if life managed to thrive and releases gases similar to that we have on
Earth, then we will know.'</div>
<div class="story-body-text story-content" data-para-count="155" data-total-count="1577" id="story-continues-4">
Cool
red dwarfs are the most common type of star, so astronomers are likely
to find more planetary systems like that around Trappist-1 in the coming
years."...</div>
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-86131836893184471172017-02-23T09:26:00.002-08:002017-02-23T09:26:20.241-08:00IKEA Supersizes Burbank Location with North America's Largest<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMVOus85LFZhGewlIshASohTPuxNRnUOgs3AODYjt3rC33eFzoYnKB37m2h8v5BJzp8sSIF4eGmJ8b1Hj03dSN4oAz1_XzrjcpBrn4iluTz-VVfiZPJpYxkQ522-rnRk7lUQGPokv5Vhc/s1600/largest-ikea-store.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMVOus85LFZhGewlIshASohTPuxNRnUOgs3AODYjt3rC33eFzoYnKB37m2h8v5BJzp8sSIF4eGmJ8b1Hj03dSN4oAz1_XzrjcpBrn4iluTz-VVfiZPJpYxkQ522-rnRk7lUQGPokv5Vhc/s400/largest-ikea-store.jpg" width="400" /></a></div>
After including IKEA Burbank at Burbank Town Center as one of the retailers we worked with and followed for five years, Hunter Communications was really interested to see the GRAND opening IKEA had for the supersized location just a mile down the road that replaced their old store. Over 1000 customers were there waiting in line for the opening of this, North America's largest IKEA store.<br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">Los Angeles Times</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://www.latimes.com/socal/burbank-leader/news/tn-blr-me-ikea-grand-opening-20170210-story.html" target="_blank"><span style="font-size: large;">Grand Opening of the Nation's Largest IKEA Draws More than 1000 Shoppers</span></a><br />
<br />
Excerpt: "Armed with inflatable vinyl thunder sticks, dozens of
yellow-shirted IKEA employees greeted more than 1,000 shoppers Wednesday
morning to the Swedish retailer's new store in Burbank, the largest
IKEA in the United States.<br />
The thudding sound from the
noisemakers echoed for more than 15 minutes as a seemingly never-ending
stream of people entered the 456,000-square-foot facility located at 805
S. San Fernando Blvd. ...<br />Before the store's opening, Burbank Mayor Jess Talamantes
and IKEA store manager Jeff O'Shaughnessy sawed a log in half, which, in
Swedish tradition, is meant to bring good luck.<br />
At
around 9 a.m., the sliding double doors opened, and hundreds of people
rode an escalator to the store's 77,500-square-foot showroom.<br />
Granada
Hills resident Patricia Dungo, 33, was at the store with her husband
and children looking for new storage containers for their newborn.<br />
'It's more spacious, bigger and a lot more walking for us,' she said.<br />
Though
in addition to a bigger showroom there is a 600-seat restaurant at the
new store, Dungo said she is most excited about the underground parking
and additional loading zones.<br />
'It's much better than the old one, where you had to walk across a street,' she said.<br />
Near
the sofas was Sherman Oaks resident Mohammad Khalil Beik, who was with
his wife perusing the various sections of the showroom.<br />
Khalil
Beik, 41, said they had bought new furniture at the old IKEA before it
closed on Saturday, but they wanted to stop by the new store to see what
changes were made.<br />
'The old store was good, but a little
tight,' he said. 'But here, I feel like I can breathe better and be
more relaxed. You have space to go around, and you're not bothering
other people.'"Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-40082045906372110492017-02-22T08:35:00.001-08:002017-02-22T08:53:55.867-08:00Must Visit: FIDM Museum Displays 2016 Iconic Movie Costumes in Downtown LAAmong the amazing and amazingly-free offerings to the intrepid LA culture maven, one must-see on the current calendar is the Fashion Institute of Design and Merchandising's annual exhibit of the past year's most impressive motion picture costumes, on display in the FIDM Museum from February 7th until April 22nd (10am - 5pm) at the school's downtown campus, 919 South Grand Avenue. Showing concurrently is an exhibit of exotic costumes from 1920's Hollywood movies. And did we mention that it's FREE?<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">FIDM</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<div class="separator" style="clear: both; text-align: left;">
<a href="http://fidmmuseum.org/exhibitions/current/#art-of-television-costume-design" target="_blank"><span style="font-size: large;">Current Exhibitions</span></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOCTdzA1_OfD4TyscyBS5rRdskYeNnCcqwTAnQIW8LBzAtKO87oe2kNj598oodyiV6sED569a0P2r7XbEUZyHTPKUjAlqyqKqEU53cEub5ZK2NTmImewETrb1SJu_ILAZlxhKMAyVjcHE/s1600/exhibition-25th-annual-art-of-motion-picture-costume-design.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOCTdzA1_OfD4TyscyBS5rRdskYeNnCcqwTAnQIW8LBzAtKO87oe2kNj598oodyiV6sED569a0P2r7XbEUZyHTPKUjAlqyqKqEU53cEub5ZK2NTmImewETrb1SJu_ILAZlxhKMAyVjcHE/s1600/exhibition-25th-annual-art-of-motion-picture-costume-design.jpg" /></a></div>
<br />
<br />
<br />Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-9211002473016767702017-02-22T08:21:00.001-08:002017-02-22T08:21:25.072-08:00Blast from the Past: Library Card Writing Style was Important When People Actually Read and Wrote on Paper<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmJm75mdFmamvo9r6mptDc9haaL4leaZhuJzZDE58Aqqpbqm_ACwhVZBddpnWeRSr23kaUmJc4u-7ua29K2YBkF-3_pNQQ8gNboBTZVKEGVrtnHnSLCZVyHTfxM8gmz9i3IWqlBId4uSA/s1600/library-handwriting.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmJm75mdFmamvo9r6mptDc9haaL4leaZhuJzZDE58Aqqpbqm_ACwhVZBddpnWeRSr23kaUmJc4u-7ua29K2YBkF-3_pNQQ8gNboBTZVKEGVrtnHnSLCZVyHTfxM8gmz9i3IWqlBId4uSA/s400/library-handwriting.JPG" width="400" /></a></div>
A mere twenty years ago, you were likely to be presented with an odd little drawer cabinet at the library that indexed and catalogued all the current books and periodicals they had to offer. A little further back in time, and all the info on those index cards were painstakingly handwritten. Even more painstakingly than you might have imagined, since the orderly and fastidious librarians had decided on their own uniquely readable handwriting style to maximize understanding and minimize misreading of the information offered. The handwritten "font" manually entered onto library index cards was known as "Library Hand"...<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">Atlas Obscura</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://www.atlasobscura.com/articles/library-hand-penmanship-handwriting" target="_blank"><span style="font-size: large;">Library Hand, the Fastidiously Neat Penmanship Style...</span></a><br />
<span style="font-size: large;"> </span><br />
<div class="item-body-text-graf">
Excerpt: "In September 1885, a bunch of librarians
spent four days holed up in scenic Lake George, just over 200 miles
north of New York City. In the presence of such library-world luminaries
as Melvil Dewey—the well-organized chap whose Dewey Decimal System
keeps shelves orderly to this day—they discussed a range of issues, from
the significance of the term 'bookworm' to the question of whether
libraries ought to have a separate reference-room for ladies.</div>
<div class="item-body-text-graf">
<br /></div>
<div class="item-body-text-graf">
They then turned their attention to
another crucial issue: handwriting. As libraries acquired more books,
card catalogs needed to expand fast in order to keep track of them.
Though the newly invented typewriter was beginning to take hold, it took
time and effort to teach the art of 'machine writing.' Librarians still
had to handwrite their catalog cards. And this was causing problems.</div>
<div class="item-body-text-graf">
'The trouble in handwriting,' <a href="https://books.google.com/books?id=kQ9LAQAAMAAJ&lpg=PA127&ots=l5thU6QqTE&dq=%22I%20object%20to%20library%20handwriting%20made%20with%20a%20fine%20pen%22&pg=PA127#v=onepage&q&f=false">said</a> Mr. James Whitney, of the Boston Public Library, 'is that there is apt to be too much flourishing.'</div>
<div class="item-body-text-graf">
<br /></div>
<div class="item-body-text-graf">
<span class="s1">Professor Louis Pollens
of Dartmouth College agreed: 'We want a handwriting that approaches as
near to type as possible, that will do away with individual
characteristics.'</span></div>
<div class="item-body-text-graf">
<span class="s1">A Mr. C. Alex Nelson, of
the Astor Library in New York, then mentioned that 'T.A. Edison, the
inventor' had lately been experimenting with penmanship styles in order
to find the most speedy and legible type of handwriting for telegraph
operators. Edison, Nelson recalled, had ultimately selected 'a slight
back-hand, with regular round letters apart from each other, and not
shaded.' With this style, Edison was able to write at a respectable 45
words per minute.</span></div>
<div class="item-body-text-graf">
<br /></div>
<div class="item-body-text-graf">
<span class="s1"> Hearing this, Dewey set out a catalog-minded mission for the group: 'We ought to find out what is the most legible handwriting.'</span></div>
<div class="item-body-text-graf">
<span class="s1">This was the beginning
of 'library hand,' a penmanship style developed over the ensuing year or
so for the purpose of keeping catalogs standardized and legible."</span></div>
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-73095809647706153992017-02-16T12:37:00.001-08:002017-02-23T09:35:39.051-08:00Politicals Campaigns Prove that Logos are not Just for Industry<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3WWNgbncMwxLWrh3hTyn49MdKSsQukzxTSclcJ3jik4CIBUPBMrkcpsJKmX-o-PMSfPC6lXJQc6WF0XNGCO8jagqoQ_y6XJdRJogsV-YIEuuAFuj3tvts1cGbsDIUnZ-WM_SlHyA-fJw/s1600/logo-collage.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3WWNgbncMwxLWrh3hTyn49MdKSsQukzxTSclcJ3jik4CIBUPBMrkcpsJKmX-o-PMSfPC6lXJQc6WF0XNGCO8jagqoQ_y6XJdRJogsV-YIEuuAFuj3tvts1cGbsDIUnZ-WM_SlHyA-fJw/s320/logo-collage.jpg" width="320" /></a></div>
Logos can make or break a product or company. But when your product is a political candidate or party, the need to get it right acquires additional importance. In the US, it's a given that somehow the colors red, white and blue will form the basis of your candidate's logo, with pictorial shapes and font treatments stylized to suggest the attributes you want to convey: decisiveness, empathy, hope, moving forward, stability, courage, honor, etc...<br />
<br />
<span style="font-size: x-small;">Hunter Communications Trusted News Source:</span><br />
<span style="font-size: large;">KQED</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Link to Original Article:</span><br />
<a href="https://ww2.kqed.org/lowdown/2017/01/31/politics-by-design-the-art-of-political-logos-with-lesson-plan/" target="_blank"><span style="font-size: large;">Politics by Design: The Art of Political Logos</span></a><br />
<br />
Excerpt: "Whether it’s the Superbowl, World Cup or World Series, sports fans
never have to wonder who’s who on the field. Not with their team’s
colors and carefully crafted logo plastered all over the stadium.<br />
But the big game isn’t the only place where logos are visually
dominant. In politics, campaign logos are one of the most recognizable
visuals of an election bid, <a href="http://www.cnn.com/2015/07/03/politics/2016-logos/" target="_blank">second only to photographs</a> of the candidate.<br />
'Ultimately, a logo’s job is to build remembrance,' designer Sky
Hartman told CNN in 2015. 'If you can design a concept that sticks in
people’s minds, you’ve been successful.'<br />
Political logos, though, have only really emerged as major visual campaign tools in recent decades.<br />
Most candidates nowadays typically tap the skills of high-end design
firms, hoping the branding magic that have helped make MasterCard and
McDonald’s instantly recognizable will rub off on them as well. The
result is usually a red-white-and-blue version of a candidate’s name —
or more likely <a href="https://www.washingtonpost.com/news/the-fix/wp/2015/06/04/the-rise-of-the-single-letter-political-logos/?utm_term=.3e660c5dd7fc">one of their initials </a>— that tries to establish a recognizable brand by packing the essence of their candidacy in a succinct visual statement.<br />
<h4>
Logo design 101</h4>
Because a logo is a single image with just a few design elements, every artistic choice counts. <a href="https://ww2.kqed.org/artschool/2016/12/16/logo-design-with-mark-winn/">Mark Winn</a>,
a Bay Area painter and designer, starts his logo design process with a
written list of characteristics that he’s trying to capture. He then
begins experimenting with multiple versions of a single image.<br />
Like Winn’s personal logos, most political logos draw from a menu of
colors, typefaces and graphic flourishes to convey something distinctive
about a candidate or campaign message. With such a small canvas to work
with, the slightest adjustment can pack a visual punch or even define
the conversation.<br />
<br />
In his 2016 presidential bid, Sen. Rand Paul (R-KY) used a logo that was praised for its italic <i>slant</i>,
meant to evoke action and momentum (although not enough to win him the
nomination). In 2008, then-presidential candidate Barack Obama’s logo
took his last name, which sounded foreign to many Americans, and
transformed it into a symbol reminiscent of a rising sun, a symbol
intended to convey a message of hope and change."Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-88296503089205692972016-11-10T13:44:00.002-08:002016-11-10T13:44:07.645-08:00Trendspotting: Video Marketing in 2017The biggest stories in Video Marketing for 2017 aren't innovations in technique or how we shoot, edit or make the videos, but where video can replace text or static images, and how communicating through video can make content into richer, clearer and more engaging stories. Here are some of the ways video can enhance traditional and innovative marketing in the coming year.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnphCytcfhmOqao8vmD65_uvc9q6tdPy7TLYmVwTaaLHCow35BsbtcIosgjKPcMJFBkkPDz9imQjlvsshVfxvHN55mSxXQ5ruykBBJg2BxDEsPy70eTG8YRJlzPCr_ri5OQPo_F0UJwls/s1600/future-video_362x200.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnphCytcfhmOqao8vmD65_uvc9q6tdPy7TLYmVwTaaLHCow35BsbtcIosgjKPcMJFBkkPDz9imQjlvsshVfxvHN55mSxXQ5ruykBBJg2BxDEsPy70eTG8YRJlzPCr_ri5OQPo_F0UJwls/s640/future-video_362x200.jpg" width="640" /></a></div>
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">Business2Community</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://www.business2community.com/brandviews/wyzowl/10-video-marketing-trends-look-2017-01647706#ACyli5qgA0PuRSsG.97" target="_blank"><span style="font-size: large;">10 Video Marketing Trends to Look Out for in 2017</span></a><br />
<br />
Excerpt: "It’s September already! Before we know it, 2017 will be here. So, let’s prepare with 10 video marketing trends to look out for in 2017<br />
<div class="copy-paste-block">
Video marketing is a fast moving industry. To stay at the top of the game, you need to make sure you’re one step ahead of the competition. That’s why we’ve compiled a list of trends to look out for in 2017!<br /><br />Let’s see what we’ve got…<br />1. Increase in Facebook Video</div>
<div class="copy-paste-block">
This should come as no surprise. <a href="http://doubleshot.tv/wp-content/uploads/2016/08/Video-Trends-2016-2017.pdf">Daily views</a> on Facebook have increased from 1 billion to 8 billion in the past year. Meanwhile, text posts are declining all the time.<br /><br /><a href="https://www.facebook.com/">Facebook</a> has heavily invested in video in recent years, with their most recent video feature, <a href="http://blog.wyzowl.com/5-companies-using-facebook-live-to-supercharge-their-video-marketing?utm_source=wyzowl&utm_medium=blog&utm_campaign=10%20Video%20Marketing%20Trends%20to%20look%20out%20for%20in%202017%20">Facebook Live</a>, launching just a few months ago. If Facebook continues as an innovator in the video marketing industry, then we predict that next year there will be an even bigger increase in people uploading, sharing, and discovering videos on Facebook.</div>
<div class="copy-paste-block">
<br />2. More Live Video</div>
<div class="copy-paste-block">
As touched upon above, Facebook recently introduced live video and the reception has been very positive. Brands and consumers alike have been using <a href="https://live.fb.com/">Facebook Live</a> to better interact with their followers.<span></span></div>
<div class="copy-paste-block">
<span></span>Similarly, <a href="https://twitter.com/">Twitter</a> connected with <a href="https://www.periscope.tv/">Periscope</a> at the beginning of this year to allow users to embed live broadcasts directly into tweets, offering broadcasters a window to a massive new audience.<br /><br />Twitter users are <a href="https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video">big on video</a>, with 82% of users agreeing that they watch videos on a regular basis. Live video creates a new opportunity for marketers because viewers feel a sense of urgency knowing that they won’t be able to view the content in real time again. It’s this ‘limited’ nature of live video that will increase the popularity of the platform and make it a feature to look out for in 2017.</div>
<div class="copy-paste-block">
<br />3. Video Resources for Sales Teams</div>
<div class="copy-paste-block">
Video marketing is effective for one simple reason: consumers like to watch videos! Watching a video is an easy way to digest information; and (especially with live and 360 degree videos) it’s almost as good as seeing the product you’re looking to purchase in person.<br /><br />For this reason, we predict that sales teams will require more and more video resources in 2017.<br /><br />Not sure?<br /><br />The statistics speak for themselves!<br /><br />According to recent studies by <a href="https://www.wyzowl.com/?utm_source=wyzowl&utm_medium=blog&utm_campaign=10%20Video%20Marketing%20Trends%20to%20look%20out%20for%20in%202017%20">Wyzowl</a>, only 4% of people prefer to learn about a new product or service by reading a manual, just 5% prefer speaking to someone on the phone, and a huge 44% prefer to <a href="https://www.wyzowl.com/state-of-video-marketing-2015.html?utm_source=wyzowl&utm_medium=blog&utm_campaign=10%20Video%20Marketing%20Trends%20to%20look%20out%20for%20in%202017%20">watch a video</a>."<br /></div>
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-51936794426718159932016-11-10T12:45:00.002-08:002016-11-10T13:13:18.857-08:00Drupal Design Trends for 2017 Make the Web Livelier and More UsableThe creator-friendly Drupal 8 format has been delighting and exciting website visitors (including the websites of Hunter Communications) for the last year, and we are seeing some new trends that will make users even more engaged and drawn in, on both desktop and mobile platforms. Here are some of the trends and innovations that will keep us informed and entertained, and coming back again and again.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF60UpRu55o9FaEUUTW6kvdI60uWCqmPJjGK_fM5AFOmdK_nyDtHUAie5XcKEB4KCwXDwh5S6J1j7mjqvMzKOZNHG3YsV8i4ovPT7mLONIqE8pAcrrabxZ73VVfe-xCY05jVQ3lR_fgAM/s1600/drupal-8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF60UpRu55o9FaEUUTW6kvdI60uWCqmPJjGK_fM5AFOmdK_nyDtHUAie5XcKEB4KCwXDwh5S6J1j7mjqvMzKOZNHG3YsV8i4ovPT7mLONIqE8pAcrrabxZ73VVfe-xCY05jVQ3lR_fgAM/s1600/drupal-8.jpg" /></a></div>
<span style="font-size: x-small;">Hunter Communications Original news Source:</span><br />
<span style="font-size: large;">SpecBee</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://specbee.com/top-7-drupal-web-design-trends-2017" target="_blank"><span style="font-size: large;">Top 7 Drupal Web Design Trends for 2017</span></a><br />
<br />
Excerpt: " 'Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.' - Albert Einstein. <br />
<br />The recent evolution in the web design trends truly justifies the words of one of the greatest scientists of all times! Learning from the ideas of yesterday, we have paved a long way in today’s digital world. Also, the questions raised today can lead us to several new techniques and ideas that are now just a dream! <br /><br />And while talking about the futuristic web design trends, Drupal web designs steal the show entirely! An extremely user-friendly free CMS framework, Drupal has made it possible for the digital world to bring in numerous revolutionary changes and advances in terms of web design trends. Let’s have a look on 7 of the best Drupal web design trends: <br /> <br /> <br />Hero Images <br /><br />Home page always plays the trump card for a site! Depending on how compelling the home page is, a user decides whether to stick to the site or go on to other sites. Hero images in Drupal web design trends are one of the best ways to seek page visitor's attention and keep them glued to your site. <br /><br />Though this technique has been prevalent since a long time, loading time and bandwidth issues made it a bad choice for web developers. With the recent evolution in Drupal development services, both these issues got eliminated and it has become possible for the developers to feature HD images in Drupal sites and attract the page visitors! <br /> <br /> <br />Flat and Material Design <br /><br />Ease of accessibility is one of the most important factors in web designing. In Drupal designing, two web design trends: flat and material designing, are used to reduce loading time and improve the overall look of a page.<div class="blog-content">
<div class="container">
With flat designs, you can make your page engaging even by using low
resolution images. On the other hand, material design allows the
developers to focus on subtle details like types of animations used in
the page, shades, layers, etc. Combining these two, you can create
user-friendly Drupal sites that promise compelling UI and UX designs..."<br />
</div>
</div>
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-14317815015373329682016-11-10T12:45:00.001-08:002016-11-10T13:54:32.804-08:00New Design Trends and User Interface Point to a New World in Online Websites<div style="text-align: left;">
The need for websites to adapt to the proliferation of mobile users and the need to provide users with new and more eyecatching experiences is giving web designers a challenge and a wealth of opportunity to innovate. Follow some of this brave new world in this trendspotter's list of trends for 2017.</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj39y8VmlJ83UvlnWAKCpqwhFC5FRwO83R0i1YHAxuKy2p0viFCGYSfpkAl_3_q3kvlHg-NzIeEqryq-pyrGlAMpykFQnM5DqagEOMRIK7P-x-i00W7-7BCLGDKmgTHiGtQ1j8BQlkQ94o/s1600/web-design.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj39y8VmlJ83UvlnWAKCpqwhFC5FRwO83R0i1YHAxuKy2p0viFCGYSfpkAl_3_q3kvlHg-NzIeEqryq-pyrGlAMpykFQnM5DqagEOMRIK7P-x-i00W7-7BCLGDKmgTHiGtQ1j8BQlkQ94o/s640/web-design.png" width="640" /></a><span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">WebFlow</span><br />
<br />
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="https://webflow.com/blog/17-web-design-trends-for-2016" target="_blank"><span style="font-size: large;">17 Web Design Trends</span></a><br />
<br />
Excerpt: " How we consume the web changes how we design websites. Mobile devices and the trend towards responsive design push designers to find ways to maximize web experiences for everyone, no matter what device(s) they’re using. <br />
<br />
These 17 trends — 16 for this year, plus 1 for the future — respond directly to the evolving ways we move through the web...<br />
<br />
As web design evolves, the importance of high-quality images will only increase. Solid copy strengthens any website, but if it can be said with a photo, animation, or short video, it might be a really good idea to do so.<br />
<br />
Written content remains invaluable for SEO purposes, but with every piece of content you add to your site, always ask yourself: is there a more engaging, concise, and shareable way of conveying this idea? <br />
<br />
In general, text works best for removing the ambiguity that visual methods of communication are prone to. <br />
<br />
It’s also worth remembering that it’s not always a question of 'one or the other.' If you want to <a href="https://webflow.com/blog/5-ways-content-can-improve-your-websites-accessibility-and-overall-ux">design and publish in an accessible way</a> that prioritizes every user’s experience, you’ll want to pair visual and written content. That way, everyone can experience your content in the best way for them...<br />
<br />
With the multitude of screen sizes out there, the term 'above the fold' has lost significance.<br />
<br />
Once dismissed as bad design, the long scroll’s intuitive functionality on mobile devices has brought it widespread acceptance. It makes navigation easier, eliminating the extra clicks necessary to reveal content. Eye-catching transitions and differentiated section designs transform what could be a monotonous trudge into a delightful process of discovery.<br />
<br />
Long scrolling changes UX design, opening the door for more narrative approaches and simpler interaction models."Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-24241231880275577162016-11-10T11:41:00.001-08:002016-11-10T11:42:30.323-08:00New Trends in Typography Reflect the Old, With Retro Hand-Drawn and Script Fonts Making a Modern StatementEverything old is new again in typographic trends, with retro treatments, serif and slab serif fonts, hand-drawn text and handwritten script fonts drawing attention. Text effects like photo backgrounds showing behind text cutouts and muted duotone photo backgrounds behind traditional text add to the design palette that make simple fonts seem new and cutting edge. And media heavyweights like Amazon, Google and Apple are coming up with their own customized fonts for their digital devices...<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMJ1z0AKMHw5kZoIaaO5jGTjjcPfYmd8t4c-vs1WMhMpk61QYS3GXqJvD9GdWCLOflN0ToB639pMtuTqtaN-LeiesXTVFWYmdzSRomPKbA6ZcY6GDRsEaT4MBVNYn2cydl1GEaVisjvFY/s1600/typography-trends.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMJ1z0AKMHw5kZoIaaO5jGTjjcPfYmd8t4c-vs1WMhMpk61QYS3GXqJvD9GdWCLOflN0ToB639pMtuTqtaN-LeiesXTVFWYmdzSRomPKbA6ZcY6GDRsEaT4MBVNYn2cydl1GEaVisjvFY/s1600/typography-trends.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Diet Coke's ad with Taylor Swift uses a hand-drawn text to combine the old and new</td></tr>
</tbody></table>
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">Elegant Themes</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="https://www.elegantthemes.com/blog/resources/20-typography-trends-to-pay-attention-to-in-2016" target="_blank"><span style="font-size: large;">20 Typography Trends to Pay Attention To...</span></a><br />
<br />
<span style="font-size: large;"><span style="font-size: small;">Excerpt: "</span></span>Thanks to the omnipresence of digital devices, everyone is becoming
aware of the importance of digital typography. In the United States
alone some <a href="https://www.comscore.com/Insights/Market-Rankings/comScore-Reports-March-2015-US-Smartphone-Subscriber-Market-Share" target="_blank">187 million people</a> are using smartphones. By 2017 it is estimated that <a href="http://www.statista.com/topics/840/smartphones/" target="_blank">over a third</a> of the world’s population will own one. <a href="https://www.comscore.com/Insights/Market-Rankings/comScore-Reports-March-2015-US-Smartphone-Subscriber-Market-Share" target="_blank">42% of that market share</a>
is held by Apple with their suite of iPhones and iPads. When it comes
to e-readers, Amazon has well over 43 million Kindle devices in
circulation.<br />
This wouldn’t necessitate any revolution in the typography world,
except that Amazon, Apple, and even Google have continued their habit of
innovation by introducing their own custom typefaces as an attempt get
the most out of the transforming technological scene.<br />
Amazon’s most significant contribution is the typeface, <a href="http://www.amazon.com/b?node=11624010011" target="_blank">Bookerly</a>, made just for Kindle:<br />
Google’s new custom typeface is <a href="https://storage.googleapis.com/g-design/static/product-sans-specimen.pdf" target="_blank">Product Sans</a>, and for Apple it’s the San Francisco typeface, which debuted with the Apple Watch.<br />
Considering the fact that the average person could <a href="http://www.statista.com/chart/1971/electronic-media-use/" target="_blank">spend up to 11 hours a day</a>
looking at electronic media, these typography trends will inevitably
make an impression, good or bad, on readers across the country. That’s
why it shouldn’t be surprising to hear conversations about typography
coming from groups that formerly would never have approached the
subject.<br />
This rising interest in typography is by no means a bad thing, and it
makes 2016 a great time to step back and survey the typography world to
see what is on the horizon, gaining inspiration and insight from this
changing landscape. <b>This list of twenty typography trends</b> should provide an excellent starting point..."<br />
<br />
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-49601868564224499282016-11-10T11:14:00.000-08:002016-11-10T11:14:14.451-08:00Trends for 2017: Pantone Tips Us Off to Spring ColorsEach year, the wise color trend analysts at Pantone take a look at the colors of the current zeitgeist, to be revealed on the fashion runways and point the way to future colorways in interior design, consumer products and even automotive design. This year's colors include muted neutrals and bright, bright pastels, as noted by Australian Vogue.<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFKlam4yhavCFOhmc1E41OG38qpL_irrP_2M95ECbGG7sUB9RSaSLf2CaNbs3reFJF7pP0tsPNMEmIPexD5fRH8zDNXeWoYtCdEBYYOQfzHnyMwej-Vd3f6ZPb4ahX0S2prqGY3jYuDmg/s1600/color-trends-2017.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFKlam4yhavCFOhmc1E41OG38qpL_irrP_2M95ECbGG7sUB9RSaSLf2CaNbs3reFJF7pP0tsPNMEmIPexD5fRH8zDNXeWoYtCdEBYYOQfzHnyMwej-Vd3f6ZPb4ahX0S2prqGY3jYuDmg/s640/color-trends-2017.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"Kale" and its friends, as dictated to the world from the good folks at Pantone</td></tr>
</tbody></table>
<br />
<br />
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">Vogue Living Australia</span><br />
<br />
<span style="font-size: x-small;">Link to article:</span><br />
<span style="font-size: x-small;"><a href="http://www.vogue.com.au/vogue+living/design/pantone+have+released+their+2017+colour+trend+predictions,40494" target="_blank"><span style="font-size: large;">Pantone Have Released Their 2017 Colour Trend Predictions</span></a></span><br />
<br />
<span style="font-size: x-small;"><span style="font-size: small;">Excerpt: "</span></span>2017 will be the year of Kale. <br />
<br />In keeping with tradition, <a href="http://www.vogue.com.au/search?term=PANTONE">Pantone</a> have released the <a href="http://www.vogue.com.au/vogue+living/interiors/galleries/the+colours+youll+be+decorating+with+in+2017,40529">top ten colours for spring 2017</a>, to coincide with various fashion weeks around the world. <br /><br />Their predictions are usually <a href="http://www.vogue.com.au/vogue+living/design/galleries/how+to+decorate+with+pastels,27285">pretty accurate</a> — a keen eye can spot their list dotted throughout the spring/summer ’17 runways in a second — and last year they even hinted at <a href="http://www.vogue.com.au/vogue+living/design/pantone+names+two+colours+of+the+year+for+2016,38028">what would be the colour of the year</a> through their spring predictions. <br /><br />This year, the list is decidedly subdued, featuring plenty of muted, earthy tones, including Kale and Hazelnut, with pops of primary colours like Lapis Blue and Primrose Yellow. <br /><br />Following this yearly announcement everything from fashion trends to interior design is <a href="http://www.vogue.com.au/vogue+living/design/this+is+how+pantone+chooses+their+colour+of+the+year,40320">influenced by Pantone’s predictions</a>: case in point, one of their colours of the year for 2016, Rose Quartz, has been seen <a href="http://www.vogue.com.au/vogue+living/interiors/galleries/pastel+perfection+14+rooms+show+how+to+use+the+pantone+colours+for+2016+,37961">everywhere</a> from <a href="http://www.vogue.com.au/vogue+living/design/galleries/how+to+decorate+with+pastels,27285">furniture</a> to shoes and buildings."<span style="font-size: x-small;"> </span><br />
<span style="font-size: large;"> </span>Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-4514433399668229512016-04-28T14:34:00.000-07:002016-04-28T14:34:22.317-07:00Feds Rescind Permission to Use "Clearer" Font for Highway Signs<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBWdaijhqByrgZaE-GCOL7cIzMRhoUfeQVD9RrozZXXUCkQMLdOYo3u0xxx8Ea5iuSzLOfvM6a3vrTXQwzwdNOhDGEqdf9HMQJORA57mhyphenhyphenEjTvKTjYd7Bw-8ZUpRN4uFZwTfwe1noY6a0/s1600/Traffic1-1024x768.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBWdaijhqByrgZaE-GCOL7cIzMRhoUfeQVD9RrozZXXUCkQMLdOYo3u0xxx8Ea5iuSzLOfvM6a3vrTXQwzwdNOhDGEqdf9HMQJORA57mhyphenhyphenEjTvKTjYd7Bw-8ZUpRN4uFZwTfwe1noY6a0/s320/Traffic1-1024x768.jpg" width="320" /></a></div>
Readability, especially at high speeds, long distances and varying road conditions, can make the difference between life and death on America's highways. So there was a lot of enthusiasm and excitement for the new Clearview font in 2004, after tests proved it to be easier to read than the current Highway Gothic on freeway signs.<br />
<br />
But after recent research showed the new font to be no better or possibly worse for readability on actual road signs, the Federal Highway Authority rescinded its approval for use on any new signs. States that rushed to adopt Clearview are confused and a little miffed...<br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: large;">WIRED</span><br />
<span style="font-size: xx-small;"><br /></span>
<span style="font-size: x-small;">Link to Article:</span><br />
<a href="http://www.wired.com/2016/03/americas-highway-fonts-got-drama-bachelor" target="_blank"><span style="font-size: large;">America's Highway Fonts Got More Drama Than The Bachelor</span></a><br />
<br />
Excerpt: "Typefaces are rarely heralded as groundbreaking, but in 2004, Clearview seemed to be exactly that. Meeker began working on it 1991, after noticing what he calls the 'crummy' state of highway signs in Oregon. 'Why do all highway signs
have to be so cluttered and difficult to read,' he says he wondered. So,
with transportation researchers at Penn State University and with
funding from 3M, Meeker and his team started exploring how to improve
the the Highway Administration’s <a href="http://mutcd.fhwa.dot.gov/SHSe/Alphabets.pdf" target="_blank">Standard Highway Alphabet</a>,
the design originally developed in 1945 and, again, known colloquially
as Highway Gothic. Meeker wanted something more legible, especially for
America’s older drivers.<br />
<br />
Like Highway Gothic, there’s a simplicity to Clearview that makes
it ideal for ushering drivers along the highway at high speeds. Both
typefaces are similar to Transport, a highway road sign typeface British
designers Jock Kinneir and Margaret Calvert developed in 1958.
Clearview’s biggest difference is in the interstices of its letters:
Meeker and his colleagues opened them up, so that the eyes of letters
like b, e, and a are bigger. They made lowercase letters a little
taller, and gave some letters longer tails. The goal was to give the
letters more definition, because road sign letters—especially white
ones—can appear fuzzy when illuminated by headlight beams.<br />
In 1997, Penn State researchers subjected Clearview to a range of legibility tests. <a href="http://trid.trb.org/view.aspx?id=475144" target="_blank">The results were unambiguously positive</a>,
showing that Clearview increased nighttime reading distance by as much
as 16 percent. In 2001, a team led by Texas A&M transportation
researcher Paul Carlson <a href="http://trid.trb.org/view.aspx?id=713768" target="_blank">independently confirmed</a>
that Clearview improved the recognition distance of highway signs by as
much as 12 percent, a difference of 74 feet over Highway Gothic...<br />
<br />
But the Highway Administration granted Clearview <em>provisional</em> approval,
pending further investigation. The studies out of Penn State and Texas
A&M had demonstrated Clearview’s improved legibility on positive
contrast signs—for instance, those with white letters on a green
background. It wasn’t clear how Clearview would perform on signs of
negative contrast—that is, signs with black letters on a yellow, orange,
or white background. In 2006, a followup study at Texas A&M <span>found
that Clearview offered no significant benefit over Highway Gothic in
such cases. In fact, nighttime recognition tests found that replacing
Clearview actually <em>decreased</em> the distance at which people could read negative-contrast highway signs."</span><br />
<br />
<br />
Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-38380279707106828472016-04-28T14:08:00.001-07:002016-04-28T14:08:46.217-07:00Chart Helps You Understand Typographic Terms<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVLgCSfi17dIrsURMDTK4AEFf5G_d03RIbmuBZI3ZNBxtTy2D11x7a3_wkzznOqten-t9_EdJjxVpxc7b7LMtw1X3_IzzZ4yho5nT168GMBpqidOPIXL2KqLY85W9-T3Sbmrpvi3swL9o/s1600/P-Typography_Zoom.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVLgCSfi17dIrsURMDTK4AEFf5G_d03RIbmuBZI3ZNBxtTy2D11x7a3_wkzznOqten-t9_EdJjxVpxc7b7LMtw1X3_IzzZ4yho5nT168GMBpqidOPIXL2KqLY85W9-T3Sbmrpvi3swL9o/s320/P-Typography_Zoom.jpg" width="320" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhyrxhWOIr33nqep50oJ9jMd0jqEuxDuBoX_hORl5IWf7-_5Q4Wh6CLj6MNTUNYbeQDOPKXLQlVfgSYcTKrMeVvCh04UEviGNOCrQmro54hhUya3ZlVf22PdiD0ZjMZVWdZoln2OLygP8/s1600/P-Typography_Zoom.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"> </a>Most everyone is interested and dazzled by design and typography, but few of us actually can convincingly talk a good game<span style="font-size: small;">, using</span> the lingo and terms correctly. Enter this cool little chart that boils it all down to a form we can understand.<br />
<br />
<span style="font-size: xx-small;">Hunter Communications Original News Source:</span><br />
<span style="font-size: x-large;">WIRED</span><br />
<br />
<span style="font-size: xx-small;">Link to Article:</span><br />
<a href="http://www.wired.com/2016/02/handy-cheat-sheet-understanding-typographical-anatomy/" target="_blank"><span style="font-size: large;">Handy Chart Helps You Understand the Elements of Typography</span></a><br />
<br />
<span style="font-size: small;">Excerpt: "</span><span class="lede" tabindex="-1">Typography is complicated. </span>Letters
are easy enough—we learn the alphabet as children and then cease to
consciously notice them as time goes on—but typography, the art of
crafting the written language, is a tricky business. Typographers create
fonts in type design software, where letters are mapped with a
series of coordinates. By tweaking each vector a millimeter here, and a
hair there, designers can create the kind of expressiveness that
differentiates Baskerville from, say, Courier. Both are serif typefaces,
but they feel extraordinarily different.<br />
'The Taxonomy of Typography,' a new print from the Pop Chart Lab
poster-makers, explains the typographer’s palette. Painters have colors;
typographers have neo-grotesque type, ascenders, and letter-spacing.
Like a periodic table of type elements, the chart explains typography by
breaking down varieties of type, letter anatomy, measurements and
spacing, and typesetting." <br />
<br />
<br />Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-72918847672382964792015-02-04T01:00:00.000-08:002015-02-04T12:07:11.956-08:00The Super Bowl Logo's Evolution <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnvkCKt_Gw1LjhuQPzkweAq3Q7GRM5lNAANUEFULsOpqmHggLTsYu6MNmstf0qSku5QFE4ExzqnIV99LPq4udXXz2hl3qDMe-UztBREXTYmnn01QgJPPjjgOxCftbCF676FuPdIE3tAk8/s1600/sb20151.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnvkCKt_Gw1LjhuQPzkweAq3Q7GRM5lNAANUEFULsOpqmHggLTsYu6MNmstf0qSku5QFE4ExzqnIV99LPq4udXXz2hl3qDMe-UztBREXTYmnn01QgJPPjjgOxCftbCF676FuPdIE3tAk8/s1600/sb20151.jpg" height="200" width="196" /></a></div>
<div style="text-align: left;">
In the past weeks' flood of Super Bowl news and ginned-up controversy, one thing that might have escaped notice is the Big Game's logo itself, which has evolved from a simple printed sentence in 1965 to the mock-monumental trophy shape we have seen since 1998. Here are some of the many incarnations of the official logo to promote the annual mega-championship.</div>
<br />
<span style="font-size: x-small;">Hunter Communications original news source:</span><br />
<span style="font-size: large;">WIRED</span><br />
<br />
<span style="font-size: x-small;">Link to article:</span><br />
<a href="http://www.wired.com/2015/01/evolution-super-bowls-zany-logos/" target="_blank"><span style="font-size: large;">The Evolution of the Super Bowl's Zany Logos</span></a><br />
<br />
Excerpt: "From the very beginning, the Super Bowl’s visual language had a certain…<em>flair</em>
to it. You can see this all the way back in 1967 when the Green Bay
Packers played the Kansas City Chiefs in the inaugural game. The first
attempt wasn’t so much a logo as a sentence --<span itemprop="articleBody"></span><br />
<a href="http://www.wired.com/wp-content/uploads/2015/01/firstlogo.jpg"><img alt="firstlogo" class="aligncenter wp-image-1720081 size-315-single-full" height="110" src="http://www.wired.com/wp-content/uploads/2015/01/firstlogo-315x110.jpg" width="315" /></a><br />
<br />
And in the following years, we saw plenty of questionably designed gems.<br />
<a href="http://www.wired.com/wp-content/uploads/2015/01/clm1kc8cgsd1f0thc9j2aeiyf1.jpg"><img alt="clm1kc8cgsd1f0thc9j2aeiyf" class="aligncenter wp-image-1719417 size-315-single-full" height="180" src="http://www.wired.com/wp-content/uploads/2015/01/clm1kc8cgsd1f0thc9j2aeiyf1-315x180.jpg" width="315" /></a><br />
<br />
<a href="http://www.wired.com/wp-content/uploads/2015/01/ortgstdyj52ezckrufrmp8omo.gif"><img alt="ortgstdyj52ezckrufrmp8omo" class="aligncenter wp-image-1719393 size-315-single-full" height="121" src="http://www.wired.com/wp-content/uploads/2015/01/ortgstdyj52ezckrufrmp8omo-315x121.gif" width="315" /></a><br />
<br /><span itemprop="articleBody">The Super Bowl’s branding lacked consistency, which was likely the result of the NFL commissioning different firms to design it every year. The logos were often ugly, occasionally charmingly so. Over the years, as the Super Bowl logo evolved, it ultimately settled into an aesthetic that could be described as back of the letterman’s jacket chic. It was all blocky roman numerals and heavy-handed illustrations.</span><br /><span itemprop="articleBody"></span><br /><span itemprop="articleBody">Then all of a sudden in 2010, everything changed. Gone were the colorful illustrations, and shaded typography. In their place was a shiny, skeuomorphic Vince Lombardi trophy of a logo. </span><br /><span itemprop="articleBody"></span><br /><span itemprop="articleBody">Designed in tandem by the NFL and design studio <a href="http://landor.com/pdfs/k9/SuperBowl_Case_27Jan2011_v2.pdf?utm_campaign=PDFDownloads&utm_medium=web&utm_source=web">Landor</a>, the silvery logo was meant to be a reflection of the sporting event’s booming success. 'Given the Super Bowl’s global size and scale we really wanted a design that was permanent and that really could emphasize the prestige and stature of the game,' said Mark Waller, chief marketing officer of the NFL back in 2010. </span><br /><span itemprop="articleBody"></span><br /><span itemprop="articleBody">On a day where the average American eats 10 times the recommended serving of fake cheese while watching grown men pummel each other, prestige and stature are questionable adjectives to invoke. But we get what they were trying to say. The branding was pretty bad, if it existed at all. It was chaotic and oftentimes poorly executed. The new logo was an attempt to streamline all that."</span><br /><span itemprop="articleBody"></span><span itemprop="articleBody"></span><br /><span itemprop="articleBody"><span itemprop="articleBody"></span> </span><br /><span itemprop="articleBody"></span>Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0tag:blogger.com,1999:blog-2555272741692458031.post-57615069700636177272015-02-03T01:00:00.000-08:002015-02-04T11:56:40.514-08:00Designers are Not Sold on Pantone Color of the Year 2015<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0eJO8iBcqzFoPAcFNVOK_NPGcpOMMqHhD_BflOa9IX_qj3nQ5ALuANHgpcUjvVCYJBVBdmlqdoSxP4aR6LmVFTRmpfpCLzbrP-YAgBsNf-t6fkgbzXSnA9pUF0go-7a7l4Y5YgR4LAR0/s1600/pantone-marsala.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0eJO8iBcqzFoPAcFNVOK_NPGcpOMMqHhD_BflOa9IX_qj3nQ5ALuANHgpcUjvVCYJBVBdmlqdoSxP4aR6LmVFTRmpfpCLzbrP-YAgBsNf-t6fkgbzXSnA9pUF0go-7a7l4Y5YgR4LAR0/s1600/pantone-marsala.jpg" height="180" width="320" /></a></div>
<div style="text-align: left;">
And the Pantone Color of the Year for 2015 is........ Marsala! The midtone wine red with a hint of brown looks intriguing on paper, but compared to the lively, welcoming reception most of the Pantone winners receive from the design community, this muted tone is getting a less-than-muted response. Home furnishing designers and decorators are comparing the shade to 1970s furniture, and worse.</div>
<div style="text-align: left;">
<span style="font-size: x-small;"><br /></span></div>
<div style="text-align: left;">
<span style="font-size: x-small;">Hunter Communications original news source:</span></div>
<div style="text-align: left;">
<span style="font-size: large;">Los Angeles Times</span></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<span style="font-size: x-small;">Link to article:</span></div>
<div style="text-align: left;">
<a href="http://www.latimes.com/home/la-hm-future-color-of-the-year-20150131-story.html" target="_blank"><span style="font-size: large;">Marsala, Pantone's Color of the Year, Has Designers Seeing Red </span></a></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
Excerpt: "'There's not really a color that I hate, but now I have an exception,' says Los Angeles interior designer Kerry Joyce. 'It's a repellent version of cranberry, deeply unattractive, like cranberries with mildew, wine turned to vinegar. What were they thinking?'</div>
<div style="text-align: left;">
<br />According to the official statement from Pantone, which provides professional color standards for the design industries, Marsala 'incorporates the satisfying richness of a tastefully fulfilling meal while its grounding red-brown roots point to a sophisticated, natural earthiness.' Apparently, not everyone got the memo.<br /><br />'Sorry, Marsala, you couldn't be more off track,' Los Angeles designer Christian May says. 'No muddy tones, thank you.' <br /><br />The brown undertone of Marsala also left some East Coast designers unimpressed. 'This is certainly not a color that translates well into décor,' says David Scott, who is based in New York. 'It brings me back to the days of the Pottery Barn slipcovered exaggerated roll arm sectional sofa covered in wine-colored cotton velvet.'<br /><br />'I can see that people think it has a retro feel,' says Leatrice Eiseman, executive director of the Pantone Color Institute, the think tank that tracks color trends throughout the world. 'It's a color that has been around before, in the 1970s with avocado and harvest gold.' Nevertheless, manufacturers including Pottery Barn and coffee maker Keurig have shown little resistance to the color, and it does look rich in silk and velvet from Kravet fabrics."</div>
<br />Hunter Communications, Inc.http://www.blogger.com/profile/03650830349401854445noreply@blogger.com0